Keyword research is a vital activity for many online businesses and those companies who wish to find good use to their digital presence. This aspect of SEO (and even SMM and SEM) may not be mistreated. We present you a nice procedure you can easily follow to ensure ultimate results:

  1. Start with themes, not words. You can come up with an enormous amounts of seemingly valid keywords people might use to end up on your businesses’ page. The trick is that you will never be able to think in the exact way your potential consumers do. Discuss and set up a list of possible themes that may be of interest to users. Determine why people would be actually interested in those themes. Use that data to determine actually relevant keywords.
  2. When you have your themes ready go a bit closer to your primary objective. Conduct wider lists of possible phrases with relation to your chosen themes. Group everything accordingly.
  3. Perform a search gap analysis via analytics tools. This will allow you to determine both potential an actual visitors and will give you the power to compare these two groups.
  4. Do the same research in social media via appropriate listening tools. Use your themes and compare your phrases to those used in numerous topics and discussions.
  5. Focus on traffic quality, not volumes. Usage of viral keywords that are of no relevance will only lead to a he bounce rate with poor effects on sales.
  6. Generate appropriate keywords after careful analysis of everything listed above.
  7. Consider your entire Content Marketing strategy with respect to accurate keywords. Today’s SEO is far beyond keyword copywriting and link building. Content must deliver value. User engagement is your primary key that opens many doors to vaults of successes.

Follow these 7 simple principles and you will shortly rank on top positions of Google’s search results.